- Visual identity design
- Charity (CIO) formation
- Pilots in Uganda, Romania
- Sample full-length video
- Sample full-length audio
- Sample eBooks
- 150,000 words on THE GOSPEL
- Pilots in Ethiopia, Serbia, India
- 50,000 words on THE NATURE OF SCRIPTURE
- Translation of ‘Resurrection of Jesus’ into Amharic (Ethiopian), Kurdish, & Romanian
- Pilots in Ghana, Nigeria
- Content for 20 key topics
- Launch with 1/4 million words of text and ongoing audio and video episodes
- Commissioning Editor appointed
Success will be measured during 2023/24 by reaching a target of 3000 users from 4 African and 2 Asian countries.
Global Goals & Objectives
Empowering evangelical preachers, Bible teachers, and believers in the world’s disadvantaged communities
- Promoting the good news of Jesus Christ
- Advancing the knowledge of God
- Helping pastors to know the Scriptures
- Providing an effective companion for preachers
- Refuting false teaching (e.g., the prosperity gospel)
- Stimulating evangelism
- Strengthening expository preaching
- Supporting theological leadership training
Promotion
- High-level endorsement
- Social media campaign targeting global networks of evangelical leaders
- A series of day conferences in capital cities supported by senior leadership will show Great Truths to pastors (refer Roadmap below)
- A dozen pastors will be signed up at each event to test usability, market research engagement with content over an 18-month period, to refine and streamline for wider roll-out
- Reading, viewing, listening, download, and sign-up data will be monitored
Looking Forward – Revenue Generation
In the long-run Great Truths needs to be a sustainable entity with a long-term revenue generation capacity, continual content production, and ongoing cost/distribution activities into ever-new markets.
Long-term financial sustainability to be secured by:
- Strategic partnerships
- Sponsorship
- Advertising
- Paid for version
- Printed book sales
- Fundraising
