The Market is Bigger than You’d Think.
- Digital distribution of educational and training resources is a mega trend
- Teaching platforms, podcasts, and apps have grown to millions of subscribers
- Great Truths combines audio, video, and text in a beautiful contemporary format, appealing to the greatest possible number of evangelical leaders and believers in the widest range of contexts and cultures
Global Audience
- Preaching pastors | ministry leaders | trainers & students | thoughtful ‘ordinary’ Christians
- Most have not received formal training but thirst for deeper knowledge of the Scriptures
- Those with limited access to ‘paid for’ material
- Widest possible circulation, starting in English, large-language translation
How Great Truths will be used
Many evangelical leaders and believers will want to use Great Truths regularly week-by-week
- for information and understanding
- for finding clear answers to big questions quickly and easily
- for ongoing personal growth, meditation, and study
- for sermon preparation
- as a reference point for teaching and training programs
Values
Popular level, general, thoughtful, mainstream audience
- Warm, conversational tone | as if to family and friends | as straightforward as possible, without over-simplification
- Combining depth and accuracy with an accessible style
- Peer reviewed by dedicated experts, but does not require any formal training to understand and use it
- Expressing Biblical truth in a way that ESL leaders and ‘ordinary’ Christian believers can understand it